The partnership was announced at the London Boat Show where footballing legend Sir Geoff Hurst and BT Sport’s Jake Humphrey were the brands special guests to support the launch of what is the largest and most prestigious marketing initiative to date.
Sunseeker benefits from the highest level of access to the 2018 FIFA World Cup through its parent, Dalian Wanda who signed a Tier One partnership agreement with FIFA in March 2016. As part of this agreement, Wanda will have access rights to all major FIFA competitions for the next 15 years, including the next four World Cup competitions.
This partnership allows Sunseeker to have major marketing and branding rights, the likes of which have never been witnessed in the marine industry before and will give Sunseeker clients access to some truly, rare ‘once in a lifetime’ experiences.
Guests were treated to a further surprise on that day when Sir Geoff Hurst also revealed the replica Jules Remit Trophy (the original trophy was stolen in Brazil in 1983) which was kindly loaned to Sunseeker by the FIFA World Football Museum in Zurich along with Roger Hunt’s England shirt from the 1966 competition.
Phil Popham, CEO of Sunseeker International, commented: “We are absolutely thrilled to be partnering with the FIFA World Cup in Russia. The Wanda partnership has provided Sunseeker with access to the largest sporting event on the planet which is just incredible. This is not only the most prestigious marketing initiative for Sunseeker but for the marine industry as a whole and it will allow us to create some fantastic experiences for our clients as well giving unprecedented exposure to the Sunseeker brand.”