Sunseeker International signed a MOU with Red Bull Advanced Technologies which will see the two organisations work together on a family of new products.
Red Bull Advanced Technologies is a division of Red Bull Technology, the parent company of the Aston Martin Red Bull Racing Formula One team;
The MOU was signed at the London Boat Show with Sunseeker CEO, Phil Popham and Team Principal of the Aston Martin Red Bull Racing Formula One team, Christian Horner in attendance.
Red Bull Advanced Technologies was founded with the mission of extending the culture of innovation and technical excellence achieved in Formula One to other leading industries, making it a natural partner for Sunseeker. Synonymous with style, design, ingenuity and performance, Sunseeker has always pursued the more advanced, the more ambitious, the more creative – and consequently, the more successful.
Phil Popham, CEO of Sunseeker International, said: “We are delighted to sign the MOU with Red Bull Advanced Technologies and look forward to working closely with them on future projects. Sunseeker has a strong performance heritage, it’s in our brand DNA and since our inception we have designed yachts that make the heart race. As such, Red Bull Advanced Technologies is a natural partner for us and I’m looking forward to working with them.”
Commenting on the agreement, Aston Martin Red Bull Racing Team Principal Christian Horner said: “This is an exciting announcement for Red Bull Advanced Technologies and we are delighted to be working with Sunseeker. As a leading name in the marine industry, and one focused on innovation and development, a relationship with Sunseeker is an organic fit for us and it is very pleasing to be forging another pioneering partnership for Red Bull Advanced Technologies.”