Cowes Week Ltd tells us that Westerhall Rums have renewed their sponsorship for a further year as Lendy Cowes Week Official Rum.
Westerhall, who are now in their third year of sponsorship, have brought their Caribbean party spirit to the event and introduced the delicious Pink ‘n’ Stormy to the sailors and spectators of Lendy Cowes Week.
Annabel Kingsman, Managing Director of Westerhall said: ‘Westerhall are delighted to be returning as the Official Rum Sponsor for Lendy Cowes Week 2019. We will continue to bring the spirit of the Caribbean to this quintessentially British event and look forward to catching up with old friends and getting to know many more competitors and spectators throughout the week. Lendy Cowes Week is a week of highly competitive sport and a great social atmosphere that we are thrilled to be supporting.’
Kate Johnson, Cowes Week Ltd’s Commercial & Marketing Director added: “We’re thrilled that Westerhall Rums are back to support the 2019 regatta. Back in 2017 they joined the event as a relatively unknown rum brand to our many sailors and spectators, but have established a position as a firm favourite post-racing drink. Make sure you visit their bar on Cowes Parade this year!”
Westerhall’s planned activation for 2019 will see the return of their Caribbean Rum Shack on Cowes Parade. The Rum Shack provides a welcoming area for everyone to meet up with friends and relax after racing. They will also be supporting the Lendy Cowes Week Cocktail Party and Ladies Day celebrations plus hosting a Welcome Party, which was a huge success in 2018, on the first Saturday on Cowes Parade.
Lendy Cowes Week runs from 10th – 17th August.