The 36th America’s Cup achieved its clear broadcast and viewership objectives to be the most watched America’s Cup ever with the dedicated viewership audience 3.2 times the size of that from the 35th America’s Cup in Bermuda in 2017.
An in-depth broadcast and media analysis undertaken by Nielsen revealed the AC36 events (ACWS Auckland, PRADA CUP and America’s Cup Match) between November 2020 – March 2021 reached a total global TV and live streaming audience of 941 million people globally.
At 68.2m, the dedicated TV audience for the 36th America’s was more than three times that of the 35th America’s Cup in Bermuda (20.5m). The dedicated audience includes all those who watched the event LIVE, delayed or highlights on TV, americascup.com, YouTube and Facebook.
Social media was a further area of strong growth across all the America’s Cup channels. Followers more than doubled from 491k to 1.09m between the 35th and 36th America’s Cups.
The record audiences delivered significant value for the sponsors and hosts of the America’s Cup. The measurement and evaluation analysis shows a Total Gross Media Value of over NZD$1.4 billion for the event, teams, hosts and sponsors.
