After three years of building its brand, BoatLife is now heading into a new era of growth under the ownership of NEC Group’s newly established event division, Pendigo Events.
The substantial investment from the NEC Group is set to propel BoatLife into an exciting new phase of expansion, marking a significant development in the show’s journey and promising to super-charge the experience for exhibitors and visitors alike.
Anthony Mitchell, newly appointed Managing Director of Pendigo Events, brings 20 years of experience in the events industry, including leadership roles at the celebrated Pub in the Park. Having brought together an incredible team of industry specialists, his expertise will be pivotal in crafting an exciting future for BoatLife and the NEC Group’s broader events strategy.
“BoatLife is the first exhibition in the portfolio of Pendigo Events.” Anthony said, “We are proud to be the new owners of the UK’s biggest indoor boat event. Over the past four months, the team have been working tirelessly with the UK marine industry to truly understand what our clients and visitors want and need from BoatLife.
“As the first consumer boat event in the UK calendar (6-9 February 2025), we are excited to be delivering a truly fantastic experience for the marine industry. With more investment to allow us to host new, as well as returning brands, there will be a focus on delivering engaging content and new features to ensure a truly immersive visitor experience. With so much to see and do, we cannot wait to welcome the industry to BoatLife next year.”
With the support of the NEC Group, Event Director Richard Dove will spearhead the development of BoatLife to deliver an event for established marine enthusiasts and newcomers alike.
