With just 50 days to go, the 2025 British Motor Yacht Show has expanded its line-up of exclusive premieres, now featuring nine UK debuts and one world premiere – further cementing its status as the UK’s most prestigious luxury motor yacht showcase.
Among the latest models confirmed is Sunseeker’s all-new Manhattan 68 (2025), making its UK debut alongside the previously announced Sunseeker Predator 55. As a founding partner of the show, Sunseeker will present two major UK premieres, underlining its commitment to bringing cutting-edge design and craftsmanship to Swanwick Marina.
Argo Yachting will present the UK debut of the Saxdor 340 GTWA at this year’s show, adding to the impressive line-up of new models the luxury broker will have on display. Other exciting UK debuts include the Axopar 29 CCX, Bavaria SR35 HT and SR38 HT, Fjord 39XP, Virtue V10 Cabin, and the Rib-X International Phaeton 760 – marking the first unveiling of this model worldwide. These join the previously announced Bellini Astor 36 and Pearl 63, ensuring a stellar showcase of new launches at this year’s event.
Taking place 15 – 18 May 2025 at Premier’s Swanwick Marina on Hampshire’s River Hamble, this appointment-only event offers serious buyers and industry professionals an unparalleled opportunity to experience the latest innovations in motor yacht design and engineering.
Sponsored by CGI Finance and Sevenstar Yacht Transport, this year’s event will also see the show’s founding partners Fairline, Princess and Sunseeker present their most ambitious displays to date:
- Sunseeker will display an impressive 11 yachts, including Superhawk 55, Predator 55, Manhattan 55, 65 Sport Yacht, Manhattan 68 (2025), Predator 75, 75 Sport Yacht, 76 Yacht, 88 Yacht and the 90 Ocean.
- Fairline will showcase the Targa 45 Open, Targa 40, Targa 45 GT, Squadron 58 and the F-Line 33.
- Princess, celebrating its 60th anniversary, will present the Princess Y7, Princess S65, Princess V55, Princess V50 Deck, Princess F65 and the Princess V40.
In addition, exhibitor Approved Boats will unveil its largest showcase yet, including the show debut of Absolute Yachts, while Sanlorenzo will deliver its most significant display ever seen at a UK boat show.
Expanding beyond the water, the British Motor Yacht Show 2025 will feature a hand-picked selection of elite brands and marine innovators, offering visitors a bespoke lifestyle experience.
Newcomers for 2025 include:
- Aquadeck – Specialists in state-of-the-art synthetic teak decking solutions.
- Nautafix Global – Innovators in marine maintenance and repair technologies.
- Permateek – A leading name in sustainable, high-performance marine decking.
- Meridien Modena Ferrari – Bringing an ultra-luxury automotive element to the show with the latest from Ferrari’s high-performance fleet.
These exhibitors join Premier Marinas, Premier Marine Insurance, Global Marine and Premier Agapi Boat Club, offering a comprehensive selection of premium marine services.
Unlike larger public boat shows, the British Motor Yacht Show is designed for serious buyers, offering a private, relaxed environment where guests can engage directly with manufacturers and brokers. For an even more tailored experience, registered attendees can connect directly with exhibitors ahead of the show to arrange private viewings of the boats on display and discuss ownership options with industry experts.
Viewings are by appointment only, ensuring an unhurried, in-depth experience tailored to each buyer’s specific interests. With demand expected to be high, early registration is strongly recommended.
Graham Bristowe, General Manager of Premier Marinas Swanwick, said: “The British Motor Yacht Show continues to set the standard as the UK’s premier event for serious buyers of luxury motor yachts. With a record number of UK debuts, exclusive showcases from industry giants and a relevant selection of premium brands ashore, the 2025 show promises to be our most spectacular yet. We look forward to welcoming guests to Premier’s Swanwick Marina for an unparalleled showcase of design, craftsmanship and innovation.”
